Public Event

In Person

Building a Brand: An Interactive Workshop for Startup Founders with Stacklist

Register for Event
RSVP

Mar

28

Stacklist's Founder Insight Series is focused on branding for early-stage startups on March 28th! We're hosting an interactive workshop where founders will get professional instruction on the nuts and bolts creating their brand, led by Melissa Wallace and the team at Five Foot Two Marketing.

Why is this important? The more effective your brand is, the more customers will understand what you're offering, remember you and want to work with you. An effective and powerful brand is one that reflects who you are, communicates your identity to your audience and conveys the a message and tone that is reinforced at every consumer touchpoint.

when

Tuesday
March 28, 2023
6:00 pm

LoCATION

Betaworks • 29 Little West 12th St • New York, NY 10014

agenda

  • All the tools needed for building a brand house (vision statement, mission statement, company core values)
  • A brand personality and voice traits
  • A positioning structure: Competitive analysis, Persona development, Positioning Statement, Value proposition (customer facing message)
  • Framework for all messaging moving forward!

Speakers

Melissa Wallace

Co-Founder & CEO
fivefoottwo marketing
Biography

Melissa has over 25 years of marketing experience from her consumer, B2B and creative agency background primarily focused in new technology and entertainment. While Melissa has held positions at consumer brands such as Superfly, DIRECTV, A&E and eMusic, she is widely recognized for her success in rebranding and accelerating the marketing strategy at Buddy Media (acquired by Salesforce.com for $689M). In 2018 Melissa partnered with Laura Maiurano to launch fivefoottwo, a Marketing Collective supporting early stage startups.

Sponsors

In Person
–
Public Event

Building a Brand: An Interactive Workshop for Startup Founders with Stacklist

March 28, 2023
6:00 pm

Postponed: New Date TBA

RSVP

About

Stacklist's Founder Insight Series is focused on branding for early-stage startups on March 28th! We're hosting an interactive workshop where founders will get professional instruction on the nuts and bolts creating their brand, led by Melissa Wallace and the team at Five Foot Two Marketing.

Why is this important? The more effective your brand is, the more customers will understand what you're offering, remember you and want to work with you. An effective and powerful brand is one that reflects who you are, communicates your identity to your audience and conveys the a message and tone that is reinforced at every consumer touchpoint.

When

March 28, 2023
6:00 pm

Where

Betaworks • 29 Little West 12th St • New York, NY 10014
RSVP

Agenda

  • All the tools needed for building a brand house (vision statement, mission statement, company core values)
  • A brand personality and voice traits
  • A positioning structure: Competitive analysis, Persona development, Positioning Statement, Value proposition (customer facing message)
  • Framework for all messaging moving forward!

Speakers

Melissa Wallace

Co-Founder & CEO
fivefoottwo marketing
Biography

Melissa has over 25 years of marketing experience from her consumer, B2B and creative agency background primarily focused in new technology and entertainment. While Melissa has held positions at consumer brands such as Superfly, DIRECTV, A&E and eMusic, she is widely recognized for her success in rebranding and accelerating the marketing strategy at Buddy Media (acquired by Salesforce.com for $689M). In 2018 Melissa partnered with Laura Maiurano to launch fivefoottwo, a Marketing Collective supporting early stage startups.

Sponsors

Proof of Full Vaccination Required

Betaworks requires all visitors to show proof of full vaccination to enter. No exceptions. Two ways that you can show proof:
  • Official vaccine card with at least 2 weeks having passed since the date of the last required dose (1 dose for J&J/AstraZeneca, 2 for Pfizer/Moderna)
  • An active digital pass such as the NY State Excelsior Pass or the CLEAR app

Mar

28

Public Event

In Person

Building a Brand: An Interactive Workshop for Startup Founders with Stacklist

Register for Event
Register Now

Stacklist's Founder Insight Series is focused on branding for early-stage startups on March 28th! We're hosting an interactive workshop where founders will get professional instruction on the nuts and bolts creating their brand, led by Melissa Wallace and the team at Five Foot Two Marketing.

Why is this important? The more effective your brand is, the more customers will understand what you're offering, remember you and want to work with you. An effective and powerful brand is one that reflects who you are, communicates your identity to your audience and conveys the a message and tone that is reinforced at every consumer touchpoint.

when

Tuesday
March 28, 2023
6:00 pm

LoCATION

Betaworks • 29 Little West 12th St • New York, NY 10014

agenda

  • All the tools needed for building a brand house (vision statement, mission statement, company core values)
  • A brand personality and voice traits
  • A positioning structure: Competitive analysis, Persona development, Positioning Statement, Value proposition (customer facing message)
  • Framework for all messaging moving forward!

Speakers

Melissa Wallace

Co-Founder & CEO
fivefoottwo marketing
Biography

Melissa has over 25 years of marketing experience from her consumer, B2B and creative agency background primarily focused in new technology and entertainment. While Melissa has held positions at consumer brands such as Superfly, DIRECTV, A&E and eMusic, she is widely recognized for her success in rebranding and accelerating the marketing strategy at Buddy Media (acquired by Salesforce.com for $689M). In 2018 Melissa partnered with Laura Maiurano to launch fivefoottwo, a Marketing Collective supporting early stage startups.

Sponsors

3/28/2023

Betaworks

Building a Brand: An Interactive Workshop for Startup Founders with Stacklist

Presented by

Stacklist's Founder Insight Series is focused on branding for early-stage startups on March 28th! We're hosting an interactive workshop where founders will get professional instruction on the nuts and bolts creating their brand, led by Melissa Wallace and the team at Five Foot Two Marketing.

Why is this important? The more effective your brand is, the more customers will understand what you're offering, remember you and want to work with you. An effective and powerful brand is one that reflects who you are, communicates your identity to your audience and conveys the a message and tone that is reinforced at every consumer touchpoint.

speakers

Melissa Wallace

Co-Founder & CEO
fivefoottwo marketing
Biography

Melissa has over 25 years of marketing experience from her consumer, B2B and creative agency background primarily focused in new technology and entertainment. While Melissa has held positions at consumer brands such as Superfly, DIRECTV, A&E and eMusic, she is widely recognized for her success in rebranding and accelerating the marketing strategy at Buddy Media (acquired by Salesforce.com for $689M). In 2018 Melissa partnered with Laura Maiurano to launch fivefoottwo, a Marketing Collective supporting early stage startups.

Schedule

No items found.

WHEN

Tuesday, March 28, 2023
6:00 pm

WHERE

Betaworks
29 Little West 12th Street
New York, NY 10014

Agenda

  • All the tools needed for building a brand house (vision statement, mission statement, company core values)
  • A brand personality and voice traits
  • A positioning structure: Competitive analysis, Persona development, Positioning Statement, Value proposition (customer facing message)
  • Framework for all messaging moving forward!

Tools
For
Thinking

How New Technologies are Changing How We Create, Share, and Build Knowledge

When

March 28, 2023
6:00 pm

Where

Betaworks • 29 Little West 12th St • New York, NY 10014
or livestream
Proof of Full Vaccination Required

RENDER is Over, but Camp is just beginning

We had some great speakers and participants turn out for Render, and we all got to participate in very interesting conversations. You can find recordings of all of our sessions below. If you're working on a Tool for Thinking and want to participate in our upcoming accelerator program, you can learn more here.

Building Bicycles for the Mind

Stacklist's Founder Insight Series is focused on branding for early-stage startups on March 28th! We're hosting an interactive workshop where founders will get professional instruction on the nuts and bolts creating their brand, led by Melissa Wallace and the team at Five Foot Two Marketing.

Why is this important? The more effective your brand is, the more customers will understand what you're offering, remember you and want to work with you. An effective and powerful brand is one that reflects who you are, communicates your identity to your audience and conveys the a message and tone that is reinforced at every consumer touchpoint.

Speakers

Howard

Rheingold

Author
Tools for Thought
@hrheingold

Melissa

Wallace

Co-Founder & CEO
fivefoottwo marketing
@velocigirl

Schedule

11:30 AM
Doors Open
12:00 PM
Welcome
with MC
12:10 PM – 12:20 PM
How Do We Define Tools for Thinking and Why Do They Matter?
Join Jerry Michalski and John Borthwick as they talk about their interest in tools for thinking, and what excites them the most about the future of the category.
12:20 PM – 12:50 PM
Inflection Points for Tools for Thinking
What are the key inflection points that will supercharge Tools for Thinking in the near future? How will new technologies, user metaphors, and funding models change how people build these tools? John Borthwick will be discussing how the landscape is changing with the co-founders of Readwise, Daniel Doyon & Tristan Homsi.
12:50 PM – 1:00 PM
Q+A
1:00 PM – 1:15 PM
Demo: Protocol Design for Tools for Thinking
Gordon Brander will be presenting a brief demo on Subconscious and the Noosphere, products he and his team are working on to allow Tools for Thinking to become interoperable and better connected.
1:15 PM – 2:00 PM
Lunch and Networking
2:00 PM – 2:45 PM
The History and Future of Software as Tools for Thinking
Some of the earliest examples of software explored by pioneers like Doug Engelbart, JCR Licklider, Alan Turing, and others were at their core technologies that help magnify, inspect, and spread our ideas. Jerry Michalski will be sitting down (virtually) with Howard Rheingold, author of Tools for Thought, to explore the history and future of "mind-amplifying technology".
2:45 PM – 3:00 PM
Q+A
3:00 PM – 4:00 PM
Tools for Thinking Product Demos
We’ll hear from builders and thinkers deep in the space and get to take a look at what they’re working on. We’ll be checking out Plexus, Re:Collect, Jerry’s Brain, Subconscious and more. 
4:15 PM – 4:45 PM
Leveraging AI and ML in Building New Tools for Thinking
Alice Albrecht and Linus Lee will be sitting down with Chris Pedregal to discuss their work in leveraging AI and Machine Learning for creating new kinds of tools for thinking.
4:45 PM – 5:00 PM
Q+A
5:00 PM – 5:30 PM
Idea Dimensionality and Representing Semantic Meaning
How do ideas - and the human brains that make and hold them - interact?  Get prepared for meta! Esther Dyson and Jerry Michalski, will discuss the idea of how people work together to shape, compare, intertwine and ultimately produce multi-faceted ideas and multi-dimensional idea spaces.  As David Waltz (Thinking Machines) once said, “Words are not in themselves carriers of meaning, but merely pointers to shared understanding.” Watch and lob questions as the two of them try to build and share the idea of how better ideas can be developed through collaboration.
5:30 PM – 5:45 PM
Q+A
5:45 PM – 7:00 PM
Closing and Happy Hour

Proof of Full Vaccination Required

Betaworks requires all visitors to show proof of full vaccination to enter. No exceptions. Two ways that you can show proof:
  • Official vaccine card with at least 2 weeks having passed since the date of the last required dose (1 dose for J&J/AstraZeneca, 2 for Pfizer/Moderna)
  • An active digital pass such as the NY State Excelsior Pass or the CLEAR app
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