Building a Brand: An Interactive Workshop for Startup Founders with Stacklist
Stacklist's Founder Insight Series is focused on branding for early-stage startups on March 28th! We're hosting an interactive workshop where founders will get professional instruction on the nuts and bolts creating their brand, led by Melissa Wallace and the team at Five Foot Two Marketing.
Why is this important? The more effective your brand is, the more customers will understand what you're offering, remember you and want to work with you. An effective and powerful brand is one that reflects who you are, communicates your identity to your audience and conveys the a message and tone that is reinforced at every consumer touchpoint.
- All the tools needed for building a brand house (vision statement, mission statement, company core values)
- A brand personality and voice traits
- A positioning structure: Competitive analysis, Persona development, Positioning Statement, Value proposition (customer facing message)
- Framework for all messaging moving forward!
Melissa has over 25 years of marketing experience from her consumer, B2B and creative agency background primarily focused in new technology and entertainment. While Melissa has held positions at consumer brands such as Superfly, DIRECTV, A&E and eMusic, she is widely recognized for her success in rebranding and accelerating the marketing strategy at Buddy Media (acquired by Salesforce.com for $689M). In 2018 Melissa partnered with Laura Maiurano to launch fivefoottwo, a Marketing Collective supporting early stage startups.