Public Event
In Person
Weber Shandwick Futures:
Leadership in a World of AI-Driven Narrative Conflict + Misinformation
Jun
13
Misinformation is one of the top risks for global leaders this year, as narratives used as weapons could disrupt elections worldwide, according to the World Economic Forum. These threats also pose a significant danger to businesses, with top companies and brands seeing material impact. While misinformation is not a new problem for society, artificial intelligence, generative AI and social media are accelerating the chaos it causes with unprecedented speed and impact, normalizing polarization and divisiveness.
As a leader, it is crucial to understand how to mitigate the impact of these increasingly pervasive online attacks.
We invite you to join our upcoming session, where Chris Perry, Chairman Futures at Weber Shandwick, Wasim Khaled, CEO of Blackbird.AI and Andrey Simonov, Gary Winnick and Martin Granoff Associate Professor of Business at Columbia Business School, will discuss the methods, actors, and cases that highlight this challenge and provide insights on how to better prepare for them.
Our speakers have been at the forefront of combating fake news and the rise of mis- and disinformation, as well as helping corporations improve their preparedness since 2016. Perry recently published a book “Perspective Agents,” which investigates the implications of algorithms and AI on business planning, leadership, and resilience.
when
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agenda
Speakers
Chris Perry
Chris Perry is Chairman of Weber Shandwick Futures. He is responsible for the firm’s media lab, a unit that blends technology, cultural research, and new service development. The lab helps prepare leaders to respond to cultural changes and communicate in complex environments.
With 30 years at the forefront of media design, Perry works with Fortune 500 companies to implement cutting-edge intelligence and creative campaigns aimed at reducing risks and stimulating growth.
Perry’s insights and contributions are recognized in leading business and strategy publications, including Fortune, The New York Times, The Washington Post, and Strategy + Business.
He shares insights on the changing nature of culture and communication on Substack, also titled Perspective Agents.
Wasim Khaled
Wasim Khaled is the CEO and Co-Founder of Blackbird.AI, an AI-driven Risk and narrative Intelligence Platform dedicated to leading the global fight against disinformation and narrative attacks. A computer scientist by trade, Khaled has extensively studied information operations, computational propaganda, behavioral science, artificial intelligence, and their applications in defense, cyber, and risk intelligence. He has consulted and advised government agencies and Fortune 500 companies on the risks and mitigation strategies of escalating information warfare. He is a member of the Social Intelligence Lab, the Weber Shandwick Collective, and the U.S. Department of State’s Global Engagement Center. His work and insights have been featured in TechCrunch, WIRED, The New York Times, Bloomberg, Fortune, NPR, and NASDAQ. Before founding Blackbird.AI, he established LuxMobile, an Inc. 500 Fastest Growing Company in America, and was recognized as the Inc. 500 Asian Entrepreneur of the Year.
Andrey Simonov
Andrey Simonov is the Gary Winnick and Martin Granoff Associate Professor of Business at Columbia Business School. His research covers various topics related to the marketing and economics of media products, such as measuring advertising effectiveness, media persuasion, product design, and competition in media and digital product markets. Andrey’s papers have been published in top academic journals including Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics, and Journal of Political Economy, and have received multiple awards and grants. Before joining Columbia, Andrey got a Ph.D. from the University of Chicago Booth School of Business, M.Phil. in Marketing and M.Sc. in Econometrics and Mathematical Economics from Tilburg University (the Netherlands), and B.Sc. in Economics from Lomonosov Moscow State University (Russia).