Public Event

In Person

How to Execute a Powerful Content Marketing Strategy: Advice for Startups with Stacklist

Register for Event
RSVP

Apr

4

TLDR

Join Stacklist's Founder Insight Series on April 4th @ Betaworks. We're focusing on the most important marketing topic for early-stage founders: content. We're hosting 4 founders and experts to share their advice about planning and executing content strategies for both B2B and B2C startups. Stick around after the panel for Q&A, networking and 🍷🍻.

Why this topic is important for early-stage startups

Content is a marketing powerhouse when it's employed with intention, strategy and creativity. And the vast majority of startups leverage content to grow their business.  Companies can lean on content as a primary tool for many growth objectives: findability, lead gen, customer acquisition, branding and relationship management to name a few. But it's hard! It's hard to pin down a strategy, set goals, decide what channels to focus on and figure out how to budget time and resources for building content. Plus, there's a universe of great content out there; how does a startup stand out? That's why we're dedicating a panel to discussing what founders need to know in order to create an effective and sustainable content strategy.

when

Tuesday
April 4, 2023
6:00 pm

LoCATION

Betaworks • 29 Little W 12th Street • New York, NY 10014

agenda

On this panel, we'll learn about what content strategies are working well for B2B and B2C startup, and hear the panelists advice for early-stage founders who are developing (and revising!) their content strategy. Here are some of the tactical topics well cover:

  • Identifying the best content formats for your startup
  • Selecting which channels to focus on for content distribution
  • Creating good contentSetting goals for content
  • Budgeting time and money for content development
  • Finding tools for content development
  • Understanding pros & cons of using AI to generate content (and of course the universe-shattering implications )
  • Understanding trends in content strategy: what's working for other companies right now and what content opportunities and challenges will arise over the next year.

Speakers

Cristina Flaschen

Founder
Pandium
Biography

Natalie Sportelli

Head of Content
Thingtesting
Biography

Nik Sharma

CEO
Sharma Brands
Biography

Ranjan Roy

VP of Strategy
Adore Me
Biography

Amanda Moskowitz

Founder & CEO
Stacklist
Biography

Sponsors

In Person
–
Public Event

How to Execute a Powerful Content Marketing Strategy: Advice for Startups with Stacklist

April 4, 2023
6:00 pm

Postponed: New Date TBA

RSVP

About

TLDR

Join Stacklist's Founder Insight Series on April 4th @ Betaworks. We're focusing on the most important marketing topic for early-stage founders: content. We're hosting 4 founders and experts to share their advice about planning and executing content strategies for both B2B and B2C startups. Stick around after the panel for Q&A, networking and 🍷🍻.

Why this topic is important for early-stage startups

Content is a marketing powerhouse when it's employed with intention, strategy and creativity. And the vast majority of startups leverage content to grow their business.  Companies can lean on content as a primary tool for many growth objectives: findability, lead gen, customer acquisition, branding and relationship management to name a few. But it's hard! It's hard to pin down a strategy, set goals, decide what channels to focus on and figure out how to budget time and resources for building content. Plus, there's a universe of great content out there; how does a startup stand out? That's why we're dedicating a panel to discussing what founders need to know in order to create an effective and sustainable content strategy.

When

April 4, 2023
6:00 pm

Where

Betaworks • 29 Little W 12th Street • New York, NY 10014
RSVP

Agenda

On this panel, we'll learn about what content strategies are working well for B2B and B2C startup, and hear the panelists advice for early-stage founders who are developing (and revising!) their content strategy. Here are some of the tactical topics well cover:

  • Identifying the best content formats for your startup
  • Selecting which channels to focus on for content distribution
  • Creating good contentSetting goals for content
  • Budgeting time and money for content development
  • Finding tools for content development
  • Understanding pros & cons of using AI to generate content (and of course the universe-shattering implications )
  • Understanding trends in content strategy: what's working for other companies right now and what content opportunities and challenges will arise over the next year.

Speakers

Cristina Flaschen

Founder
Pandium
Biography

Natalie Sportelli

Head of Content
Thingtesting
Biography

Nik Sharma

CEO
Sharma Brands
Biography

Ranjan Roy

VP of Strategy
Adore Me
Biography

Amanda Moskowitz

Founder & CEO
Stacklist
Biography

Sponsors

Proof of Full Vaccination Required

Betaworks requires all visitors to show proof of full vaccination to enter. No exceptions. Two ways that you can show proof:
  • Official vaccine card with at least 2 weeks having passed since the date of the last required dose (1 dose for J&J/AstraZeneca, 2 for Pfizer/Moderna)
  • An active digital pass such as the NY State Excelsior Pass or the CLEAR app

Apr

4

Public Event

In Person

How to Execute a Powerful Content Marketing Strategy: Advice for Startups with Stacklist

Register for Event
Register Now

TLDR

Join Stacklist's Founder Insight Series on April 4th @ Betaworks. We're focusing on the most important marketing topic for early-stage founders: content. We're hosting 4 founders and experts to share their advice about planning and executing content strategies for both B2B and B2C startups. Stick around after the panel for Q&A, networking and 🍷🍻.

Why this topic is important for early-stage startups

Content is a marketing powerhouse when it's employed with intention, strategy and creativity. And the vast majority of startups leverage content to grow their business.  Companies can lean on content as a primary tool for many growth objectives: findability, lead gen, customer acquisition, branding and relationship management to name a few. But it's hard! It's hard to pin down a strategy, set goals, decide what channels to focus on and figure out how to budget time and resources for building content. Plus, there's a universe of great content out there; how does a startup stand out? That's why we're dedicating a panel to discussing what founders need to know in order to create an effective and sustainable content strategy.

when

Tuesday
April 4, 2023
6:00 pm

LoCATION

Betaworks • 29 Little W 12th Street • New York, NY 10014

agenda

On this panel, we'll learn about what content strategies are working well for B2B and B2C startup, and hear the panelists advice for early-stage founders who are developing (and revising!) their content strategy. Here are some of the tactical topics well cover:

  • Identifying the best content formats for your startup
  • Selecting which channels to focus on for content distribution
  • Creating good contentSetting goals for content
  • Budgeting time and money for content development
  • Finding tools for content development
  • Understanding pros & cons of using AI to generate content (and of course the universe-shattering implications )
  • Understanding trends in content strategy: what's working for other companies right now and what content opportunities and challenges will arise over the next year.

Speakers

Cristina Flaschen

Founder
Pandium
Biography

Natalie Sportelli

Head of Content
Thingtesting
Biography

Nik Sharma

CEO
Sharma Brands
Biography

Ranjan Roy

VP of Strategy
Adore Me
Biography

Amanda Moskowitz

Founder & CEO
Stacklist
Biography

Sponsors

4/4/2023

Betaworks

How to Execute a Powerful Content Marketing Strategy: Advice for Startups with Stacklist

Presented by

TLDR

Join Stacklist's Founder Insight Series on April 4th @ Betaworks. We're focusing on the most important marketing topic for early-stage founders: content. We're hosting 4 founders and experts to share their advice about planning and executing content strategies for both B2B and B2C startups. Stick around after the panel for Q&A, networking and 🍷🍻.

Why this topic is important for early-stage startups

Content is a marketing powerhouse when it's employed with intention, strategy and creativity. And the vast majority of startups leverage content to grow their business.  Companies can lean on content as a primary tool for many growth objectives: findability, lead gen, customer acquisition, branding and relationship management to name a few. But it's hard! It's hard to pin down a strategy, set goals, decide what channels to focus on and figure out how to budget time and resources for building content. Plus, there's a universe of great content out there; how does a startup stand out? That's why we're dedicating a panel to discussing what founders need to know in order to create an effective and sustainable content strategy.

speakers

Cristina Flaschen

Founder
Pandium
Biography

Natalie Sportelli

Head of Content
Thingtesting
Biography

Nik Sharma

CEO
Sharma Brands
Biography

Ranjan Roy

VP of Strategy
Adore Me
Biography

Amanda Moskowitz

Founder & CEO
Stacklist
Biography

Schedule

No items found.

WHEN

Tuesday, April 4, 2023
6:00 pm

WHERE

Betaworks
29 Little West 12th Street
New York, NY 10014

Agenda

On this panel, we'll learn about what content strategies are working well for B2B and B2C startup, and hear the panelists advice for early-stage founders who are developing (and revising!) their content strategy. Here are some of the tactical topics well cover:

  • Identifying the best content formats for your startup
  • Selecting which channels to focus on for content distribution
  • Creating good contentSetting goals for content
  • Budgeting time and money for content development
  • Finding tools for content development
  • Understanding pros & cons of using AI to generate content (and of course the universe-shattering implications )
  • Understanding trends in content strategy: what's working for other companies right now and what content opportunities and challenges will arise over the next year.

Tools
For
Thinking

How New Technologies are Changing How We Create, Share, and Build Knowledge

When

April 4, 2023
6:00 pm

Where

Betaworks • 29 Little W 12th Street • New York, NY 10014
or livestream
Proof of Full Vaccination Required

RENDER is Over, but Camp is just beginning

We had some great speakers and participants turn out for Render, and we all got to participate in very interesting conversations. You can find recordings of all of our sessions below. If you're working on a Tool for Thinking and want to participate in our upcoming accelerator program, you can learn more here.

Building Bicycles for the Mind

TLDR

Join Stacklist's Founder Insight Series on April 4th @ Betaworks. We're focusing on the most important marketing topic for early-stage founders: content. We're hosting 4 founders and experts to share their advice about planning and executing content strategies for both B2B and B2C startups. Stick around after the panel for Q&A, networking and 🍷🍻.

Why this topic is important for early-stage startups

Content is a marketing powerhouse when it's employed with intention, strategy and creativity. And the vast majority of startups leverage content to grow their business.  Companies can lean on content as a primary tool for many growth objectives: findability, lead gen, customer acquisition, branding and relationship management to name a few. But it's hard! It's hard to pin down a strategy, set goals, decide what channels to focus on and figure out how to budget time and resources for building content. Plus, there's a universe of great content out there; how does a startup stand out? That's why we're dedicating a panel to discussing what founders need to know in order to create an effective and sustainable content strategy.

Speakers

Howard

Rheingold

Author
Tools for Thought
@hrheingold

Cristina

Flaschen

Founder
Pandium
@CFlaschen

Natalie

Sportelli

Head of Content
Thingtesting
@N_Sportelli

Nik

Sharma

CEO
Sharma Brands
@mrsharma

Ranjan

Roy

VP of Strategy
Adore Me
@ranjanxroy

Amanda

Moskowitz

Founder & CEO
Stacklist
@theStacklist

Schedule

11:30 AM
Doors Open
12:00 PM
Welcome
with MC
12:10 PM – 12:20 PM
How Do We Define Tools for Thinking and Why Do They Matter?
Join Jerry Michalski and John Borthwick as they talk about their interest in tools for thinking, and what excites them the most about the future of the category.
12:20 PM – 12:50 PM
Inflection Points for Tools for Thinking
What are the key inflection points that will supercharge Tools for Thinking in the near future? How will new technologies, user metaphors, and funding models change how people build these tools? John Borthwick will be discussing how the landscape is changing with the co-founders of Readwise, Daniel Doyon & Tristan Homsi.
12:50 PM – 1:00 PM
Q+A
1:00 PM – 1:15 PM
Demo: Protocol Design for Tools for Thinking
Gordon Brander will be presenting a brief demo on Subconscious and the Noosphere, products he and his team are working on to allow Tools for Thinking to become interoperable and better connected.
1:15 PM – 2:00 PM
Lunch and Networking
2:00 PM – 2:45 PM
The History and Future of Software as Tools for Thinking
Some of the earliest examples of software explored by pioneers like Doug Engelbart, JCR Licklider, Alan Turing, and others were at their core technologies that help magnify, inspect, and spread our ideas. Jerry Michalski will be sitting down (virtually) with Howard Rheingold, author of Tools for Thought, to explore the history and future of "mind-amplifying technology".
2:45 PM – 3:00 PM
Q+A
3:00 PM – 4:00 PM
Tools for Thinking Product Demos
We’ll hear from builders and thinkers deep in the space and get to take a look at what they’re working on. We’ll be checking out Plexus, Re:Collect, Jerry’s Brain, Subconscious and more. 
4:15 PM – 4:45 PM
Leveraging AI and ML in Building New Tools for Thinking
Alice Albrecht and Linus Lee will be sitting down with Chris Pedregal to discuss their work in leveraging AI and Machine Learning for creating new kinds of tools for thinking.
4:45 PM – 5:00 PM
Q+A
5:00 PM – 5:30 PM
Idea Dimensionality and Representing Semantic Meaning
How do ideas - and the human brains that make and hold them - interact?  Get prepared for meta! Esther Dyson and Jerry Michalski, will discuss the idea of how people work together to shape, compare, intertwine and ultimately produce multi-faceted ideas and multi-dimensional idea spaces.  As David Waltz (Thinking Machines) once said, “Words are not in themselves carriers of meaning, but merely pointers to shared understanding.” Watch and lob questions as the two of them try to build and share the idea of how better ideas can be developed through collaboration.
5:30 PM – 5:45 PM
Q+A
5:45 PM – 7:00 PM
Closing and Happy Hour

Proof of Full Vaccination Required

Betaworks requires all visitors to show proof of full vaccination to enter. No exceptions. Two ways that you can show proof:
  • Official vaccine card with at least 2 weeks having passed since the date of the last required dose (1 dose for J&J/AstraZeneca, 2 for Pfizer/Moderna)
  • An active digital pass such as the NY State Excelsior Pass or the CLEAR app
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